Oregon Lacrosse Brand
"Begin anywhere." - Bruce Mau. Indeed, every great endeavor starts with an idea, and the Oregon Men's Lacrosse 2024/25 identity was no exception.
Role
Brand Manager
Skills
Strategic Creative Direction: Guiding the visual direction to ensure it resonated with the team's spirit and goals, ultimately enhancing fan engagement.
Sponsorship Acquisition and Communication: Identifying potential sponsors whose values aligned with the team's, establishing initial contact, and crafting proposals that highlighted the mutual benefits of partnership. This involved understanding their marketing objectives and demonstrating how Oregon Lacrosse could help achieve them. This included Nike, Celcius, Fabletics, Oregon Football and more.
Public Relations and Communications: Developing and executing communication strategies to enhance the team's visibility and reputation. This included crafting alumni emails, coordinating gameday media, managing team communications, and proactively seeking opportunities to share the team's story and achievements with a wider audience.
Year
2024-25
Photographers: Eli Botagin and Cam Woods
