Challenge: Make an Advertising Campaign for the client.


Problem: Our core problem for BCKR isn't just a lack of brand recognition; it's a perception gap. College sports fans are accustomed to licensed outerwear that falls short on quality compared to dedicated outdoor brands.


Solution: We bridge that gap. This campaign shows the consumer that BCKR offers both their team pride and uncompromising quality.


Role: Strategy/ Sole Creative and Client communication

Skills: Brand Strategy, Adobe Design, Market Analysis, Storytelling and Conceptualization, Marketing Strategy.

BCKR ADVERTISING CAMPAIGN

Capstone Course with Paul Swangard - UO JCOM 448 - Spring 2025

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Brand Creation

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Start-up Marketing