
Challenge: Make an Advertising Campaign for the client.
Problem: Our core problem for BCKR isn't just a lack of brand recognition; it's a perception gap. College sports fans are accustomed to licensed outerwear that falls short on quality compared to dedicated outdoor brands.
Solution: We bridge that gap. This campaign shows the consumer that BCKR offers both their team pride and uncompromising quality.
Role: Strategy/ Sole Creative and Client communication
Skills: Brand Strategy, Adobe Design, Market Analysis, Storytelling and Conceptualization, Marketing Strategy.
BCKR ADVERTISING CAMPAIGN
Capstone Course with Paul Swangard - UO JCOM 448 - Spring 2025










































