salt & straw

Media Execution and Art Director

MEDIA + 

ART STRATEGY

Challenge:

Create a campaign aimed to engage a broad audience, boost sales and widen brand awareness.

Solution:

Created a nostalgic "joy of traditions" campaign with holiday flavors, festive packaging, and pop-up shops, using multi-channel media.

Execution:

Developed storytelling, designed visuals, created digital/social campaigns, and pop-up events.

Role: Creative and Media Strategist, Lead Market Researcher.

Skills:

Creative Direction, Media Planning, Market Research and Audience Awareness.