Role: Media Execution and Art Director

Challenge: Create a campaign aimed to engage a broad audience, boost sales and widen brand awareness.

Solution: Created a nostalgic "joy of traditions" campaign with holiday flavors, festive packaging, and pop-up shops, using multi-channel media.

Execution: Developed storytelling, designed visuals, created digital/social campaigns, and pop-up events.

Skills: Creative Direction, Media Planning, Market Research and Audience Awareness.